United Way of Broward County Kicks-Off Annual Giving Campaign

Natalie Horowitz
September 1, 2011

More than 200 United Way of Broward County supporters kicked-off its annual giving campaign with a pep-rally themed breakfast and Employee Campaign Manager Workshop on August 25 at Signature Grand. The event served as an opportunity for United Way of Broward County corporate supporters, leadership donors, volunteers and community leaders to learn about the main focus for this year’s campaign. Last year, United Way of Broward County exceeded its revenue goal by 10% and plans to raise more than $13 million this year for those in need in Broward County.

“The pep-rally-themed Kick-Off was a fantastic way to start our new campaign season,” said Jennifer O’Flannery Anderson, Ph.D., President and CEO of United Way of Broward County. “The excitement and enthusiasm of our Employee Campaign Managers, corporate partners and donors was overwhelming and I know that we’re going to have an even greater campaign season to help those in our community who need it most.”

The Kick-off was emceed by the United Way of Broward County Commission on Substance Abuse’s Broward Youth Coalition member, Jenna Driscoll. Accompanying Driscoll, speakers included United Way of Broward County President and CEO, Jennifer O’Flannery Anderson, Ph.D. and United Way of Broward County Development Chair, Matt Shore. In spirit of the pep-rally theme, Miami Dolphins mascot “TD” made an appearance to lead cheers and escort guests. Attendees also had the opportunity to watch the debut of the 2011 campaign video which will be shown during campaign presentations and was generously produced by WSVN Channel 7.

United Way of Broward County was presented a $50,000 corporate gift from AT&T. The gift will allow the organization to continue its work in creating long-lasting community change. Brenda Hobby from AT&T presented the $50,000 check to Anderson, Shore and United Way of Broward County Board Chair, Lynne Wines.

Pompano Ford General Manager, Rick Zich also announced the make and model of this year’s workplace campaign car giveaway, a 2012 Ford Explorer generously donated by Holman Automotive Group. For more than 20 years, Holman Automotive Group has generously donated a brand-new car to United Way of Broward County to be used as an incentive for donations towards its annual workplace giving campaign.

The Workshop took place after breakfast and allowed Employee Campaign Managers to learn new ideas on how to run successful workplace campaigns as well as guidelines. For more information about workplace giving campaigns or on how to conduct a workplace giving campaign, please visit www.unitedwaybroward.org or call (954) 462-4850.
 

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