United Way of Broward County

Target Share-A-Tree and United Way Bring Holiday Cheer to Families in Need

Alix Floyd
December 16, 2011

From December 18-22, Target stores across the country will celebrate the season of giving by donating 2,790 decorated holiday trees to United Way as part of the Target Share-a-Tree Program.

United Way volunteers will distribute the decorated trees—worth an estimated $500,000—to families in need and partners such as shelters, community centers and childcare programs. This is the 21st consecutive year for this outstanding holiday partnership.

“Performing even a single act of kindness is an important step toward improving lives, and strengthening and supporting communities. The Target Share-a-Tree program does just this,” said United Way President and CEO Brain Gallagher. “For more than 20 years, United Way has been proud to partner with Target to give lift to this very special program and bring holiday cheer to families everywhere.”

As further demonstration of Target’s commitment to partnering with United Way to create opportunities for a better life for all people, Target and its Team Members pledged more than $14.3 million through their 2010 United Way workplace giving campaign.

“Giving to others, especially those in need, is a part of the holidays at Target,” said Laysha Ward, President, Target Community Relations. “With our partners at United Way, Target is honored to continue our tradition of donating holiday trees to families across the country to enjoy this holiday season.”


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